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09 February 2025
Starting and growing a business is an exciting yet complex journey, filled with opportunities and challenges that can sh...
Read Article →Case Study > Elevating West Mids Cyber’s Digital Presence & Growth Strategy
West Mids Cyber, a cybersecurity start-up, required a robust digital presence to establish credibility, attract clients, and convert leads effectively. As a new entrant in a competitive market, they needed a website optimised for user experience (UX) best practices, alongside a strategic approach to lead generation, sales conversion, and search engine optimisation (SEO). Our role was to design a high-performing website, supporting their go-to-market strategy, and implement conversion-driven enhancements to position them as a trusted provider in the cybersecurity sector.
We agree the goal, map the next steps, set measures and owners, and keep a simple cadence so progress is visible.
An independent, evidence-led view. We’ll test assumptions, surface risks and trade-offs, and be open about any constraints or conflicts.
Plain language on scope, pricing, timelines and progress. We handle your data carefully and say “no” to work you don’t need.
Hands-on help to implement, weekly check-ins, and knowledge transfer so your team can run it without us. We stick around until it works.
Whether you're juggling too much, stuck on projects that just won’t move, or things simply aren’t playing out the way you expected, you’re not alone. These challenges are more common than they seem, and they can be worked through.
We understand that every business is different, so we don’t come with one-size-fits-all advice. We take time to understand what’s happening behind the scenes, help you shape the right approach, and support you every step of the way.
"The support from our outsourced, long-term consulting partners during crucial growth and development stages of the company's life cycle was invaluable. Kaezn's contributions in launching TAG and developing a strategic growth plan were instrumental. They helped us navigate key challenges, optimise our strategies, and ultimately achieve our critical milestones."
"I cannot recommend Dave and Kaezn highly enough! Dave completely transformed our outdated website into a modern, user-friendly platform that perfectly represents our brand. The process was smooth and professional, with great communication throughout. His attention to detail and expertise in digital marketing and business development have had a huge impact on our brand and business. Looking forward to working together again soon!"
"The new demo platform significantly boosted the motivation of our sales team and has played a crucial role in generating new leads in the first three months post-launch. Kaezn far exceeded our expectations and the capabilities of our internal resources. The guidance and support from Kaezn helped us streamline our sales process and improve overall performance, enabling us to reach a wider audience."
"Kaezn's insights into branding and digital positioning have enabled us to build a strong and distinct identity. By focusing on our key challenges and offering actionable solutions, David helped us navigate complex decisions with confidence and clarity. His practical approach has been instrumental in ensuring that our efforts align with long-term success."
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09 February 2025
Starting and growing a business is an exciting yet complex journey, filled with opportunities and challenges that can sh...
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