Case Study > Enhancing Digipass's Global Reach

Enhancing Digipass's Global Reach

Vasco faced the challenge of expanding their global reach and increasing sales within a competitive market. Partnering with Kaezn, Vasco sought to leverage innovative product development and marketing strategies to differentiate their product, Digipass. Kaezn’s role involved advising on effectively marketing the Digipass technology to major banks and fintech organisations across the EU. Through extensive research, Kaezn recommended developing a dedicated demonstration platform to enhance the sales team’s presentation abilities and improve communication with potential clients. This platform, combined with strategic planning, comprehensive documentation, and robust sales strategies, significantly impacted Vasco’s market growth.

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Increase in Sales Performance in the First Quarter

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Improvement in Client Engagement

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Growth in Lead Generation

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Reduction in Sales Cycle Duration

Vasco app design Vasco app design

Deliverables

  • Comprehensive Market Strategies: Kaezn conducted thorough market research, identifying key segments and devising targeting and positioning strategies tailored to Vasco’s goals.
  • Systems Planning and Design: Kaezn provided detailed systems planning and UI/UX design to create an intuitive demonstration platform.
  • Sales Strategies and Training: Developed robust sales strategies and provided extensive training to Vasco’s sales team to enhance their selling techniques and efficiency.
  • System Documentation: Created comprehensive system documentation to ensure seamless implementation and ongoing support for Vasco’s teams.
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Vasco app design Vasco app design

Outcomes & Results

  • Remarkable Sales Growth: Achieved a 300% increase in sales success, significantly boosting Vasco's market presence and revenue.
  • Enhanced Efficiency: Saved over 200 hours per month in sales and business development processes through effective automation solutions.
  • Improved Staff Performance: Increased staff motivation, clarity, and communication, leading to a more cohesive and productive team.
  • Higher Customer Satisfaction: Enhanced customer satisfaction by delivering more effective and engaging product demonstrations.
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