Case Study > Building a New Foundation for Growth at TAG

Building a New Foundation for Growth at TAG

TAG, a promising startup in the aviation sector, sought Kaezn’s expertise to lay the groundwork for growth. We provided comprehensive branding, a professional website, and an initial launch strategy, along with marketing training to equip their team with essential skills. TAG needed to establish a strong market presence and effectively communicate their value proposition. Kaezn delivered by developing the brand, creating the website, and crafting a marketing strategy. We also shaped a responsive organisational strategy, monitored key performance metrics, and trained TAG’s internal marketing team.

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Increase in annual lead growth.

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Improvement in customer retention rate.

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Growth in online engagement.

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Boost in brand recognition within the aviation sector.

Building a New Foundation for Growth at TAG

  • Brand and Website Design: Developed a cohesive brand identity and created a professional website to establish a strong online presence.
  • Marketing Team Training: Provided comprehensive training to TAG's marketing team, equipping them with essential skills for effective campaign execution.
  • Organizational Marketing Strategy and Long-term Goals: Developed a strategic marketing plan focusing on long-term growth and customer engagement.
  • Content Development and Marketing Positioning: Created impactful content and positioned TAG effectively within the market.
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Outcomes

  • Increased Market Reach and Lead Generation: Expanded TAG's market presence and generated significant leads through targeted marketing efforts.
  • Enhanced Team Capabilities: Improved the skills and capabilities of TAG's marketing team, enabling them to execute successful campaigns independently.
  • Long-term Direction: Established a clear long-term strategic direction, ensuring sustained growth and market relevance.
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What To Expect Working With Kaezn

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Clarity & Direction

We agree the goal, map the next steps, set measures and owners, and keep a simple cadence so progress is visible.

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Objectivity

An independent, evidence-led view. We’ll test assumptions, surface risks and trade-offs, and be open about any constraints or conflicts.

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Transparency

Plain language on scope, pricing, timelines and progress. We handle your data carefully and say “no” to work you don’t need.

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Support & Accountability

Hands-on help to implement, weekly check-ins, and knowledge transfer so your team can run it without us. We stick around until it works.

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