The More You Practice, The Luckier You Get: How Consistent Effort Creates Business Success
10 March 2025
In the business world, luck is often perceived as an unpredictable force—something that happens by chance. But in real...
Read Article →Case Study > Building a New Foundation for Growth at TAG
TAG, a promising startup in the aviation sector, sought Kaezn’s expertise to lay the groundwork for growth. We provided comprehensive branding, a professional website, and an initial launch strategy, along with marketing training to equip their team with essential skills. TAG needed to establish a strong market presence and effectively communicate their value proposition. Kaezn delivered by developing the brand, creating the website, and crafting a marketing strategy. We also shaped a responsive organisational strategy, monitored key performance metrics, and trained TAG’s internal marketing team.
Increase in annual lead growth.
Improvement in customer retention rate.
Growth in online engagement.
Boost in brand recognition within the aviation sector.
We agree the goal, map the next steps, set measures and owners, and keep a simple cadence so progress is visible.
An independent, evidence-led view. We’ll test assumptions, surface risks and trade-offs, and be open about any constraints or conflicts.
Plain language on scope, pricing, timelines and progress. We handle your data carefully and say “no” to work you don’t need.
Hands-on help to implement, weekly check-ins, and knowledge transfer so your team can run it without us. We stick around until it works.
Whether you're juggling too much, stuck on projects that just won’t move, or things simply aren’t playing out the way you expected, you’re not alone. These challenges are more common than they seem, and they can be worked through.
We understand that every business is different, so we don’t come with one-size-fits-all advice. We take time to understand what’s happening behind the scenes, help you shape the right approach, and support you every step of the way.
"The new demo platform significantly boosted the motivation of our sales team and has played a crucial role in generating new leads in the first three months post-launch. Kaezn far exceeded our expectations and the capabilities of our internal resources. The guidance and support from Kaezn helped us streamline our sales process and improve overall performance, enabling us to reach a wider audience."
"I cannot recommend Dave and Kaezn highly enough! Dave completely transformed our outdated website into a modern, user-friendly platform that perfectly represents our brand. The process was smooth and professional, with great communication throughout. His attention to detail and expertise in digital marketing and business development have had a huge impact on our brand and business. Looking forward to working together again soon!"
"The support from our outsourced, long-term consulting partners during crucial growth and development stages of the company's life cycle was invaluable. Kaezn's contributions in launching TAG and developing a strategic growth plan were instrumental. They helped us navigate key challenges, optimise our strategies, and ultimately achieve our critical milestones."
"Kaezn's insights into branding and digital positioning have enabled us to build a strong and distinct identity. By focusing on our key challenges and offering actionable solutions, David helped us navigate complex decisions with confidence and clarity. His practical approach has been instrumental in ensuring that our efforts align with long-term success."
The Kaezn Academy combines expert coaching, targeted training, and a vibrant community to help SMEs and startups achieve sustainable growth. With tailored programmes and actionable insights, we bridge critical skill gaps, drive innovation, and foster leadership development. Join a network of like-minded entrepreneurs and access the guidance, resources, and support you need to thrive in today’s fast-paced business environment.
10 March 2025
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