Digital Product Strategy Audits for Stronger Digital Growth

Product Vision & Strategic Alignment

• We assess how effectively your product vision supports your broader business objectives. This includes evaluating whether your direction is clearly defined, grounded in customer insight, and consistently communicated across teams, forming a strong foundation for aligned product decisions and future development.

Goals & KPIs

• We examine the clarity, relevance, and measurability of your product goals and success metrics. From activation and retention to engagement or NPS, we assess whether your KPIs are actionable, aligned with real user outcomes, and driving meaningful business performance.

Value Proposition & Positioning

• We evaluate the clarity and resonance of your product’s value proposition, ensuring it is well-defined, differentiated from competitors, and compelling to your target audience. Messaging across key touchpoints is reviewed for consistency and market fit.

Product-Market Fit

• We assess how well your product addresses validated customer needs within a specific market segment. This includes a review of internal assumptions, usage patterns, and customer feedback to uncover gaps, misalignments, or missed opportunities in value delivery.

Business Model Alignment

• We assess how your product strategy supports your overall business model, including value delivery, revenue streams, cost structure, and customer relationships. This ensures your product decisions are commercially viable and contribute to long-term sustainability and growth.

Differentiation & Pricing Strategy

• We analyse how your product stands out in the market, across functionality, experience, or outcomes and assess whether your pricing model supports value perception, conversion, and sustainable growth.

Competitive Benchmarking

• We benchmark your product’s features, UX, and pricing strategy against key competitors. This includes usability comparisons, onboarding experience, and perceived customer value, identifying areas to strengthen differentiation and raise your competitive standing.

Feedback Loops & Validation

• We evaluate how customer insight is gathered, synthesised, and integrated into product decisions. This includes reviewing feedback mechanisms, validation processes, and iteration cycles to ensure learning is ongoing and embedded in your roadmap.

Product Data Analysis

• We review product usage data and understand how customers interact with key features, where drop-offs occur, and what patterns indicate high engagement or friction. This helps identify opportunities to improve user experience, optimise features, and prioritise development based on real behaviour.

Customer Journey Mapping & Friction Identification

• We analyse the end-to-end customer journey to pinpoint areas of friction, drop-off, or confusion. This helps surface barriers to onboaring and activation, engagement, or retention, and provides actionable insights to improve flow, clarity, and user satisfaction.

Feature Adoption & Perceived Usefulness

• We assess how users engage with your product’s core features and whether those features are seen as useful and valuable. This helps identify which features drive success and which may be misunderstood, unused, or underperforming.

UX / UI Audit

• We conduct a detailed audit of your user interface and experience, focusing on onboarding, layout, navigation, accessibility, and visual clarity. This ensures the product feels intuitive and supports users in achieving value with minimal effort.

Usability Testing & Experience Evaluation

• We assess the usability of your product through targeted expert testing and analysis. This includes evaluating how easily users complete core tasks, where they encounter resistance, and how product design supports or hinders ease of use.

Feature Gaps & Experience Breakdowns

• We identify underutilised features, inconsistent flows, or unclear value propositions that may be limiting engagement. This helps clarify what matters most to users, eliminate distractions or confusion, and streamline the experience to deliver maximum impact.

Feedback Loops & Customer Insight Integration

• We analyse how customer feedback is collected, prioritised, and fed into product decisions. This includes evaluating user research, surveys, support conversations, and in-product feedback to ensure your development reflects real user needs.

Roadmap Priorities & Strategic Fit

• We conduct a high-level review of your product roadmap to evaluate whether current priorities align with your strategic goals, user needs, and market timing. This ensures you’re focused on delivering the right value, at the right time, to the right audience.

Team Structure, Skills & Collaboration

• We assess your product team’s structure, roles, and cross-functional collaboration, including how effectively product, design, and engineering work together. We also evaluate team capabilities, skill coverage, and capacity to ensure you have the right expertise to deliver and scale.

Process Design & Workflow Maturity

• We analyse your core product development processes, from idea to delivery, assessing structure, repeatability, and efficiency. This includes how work is planned, tracked, handed off, and improved over time, helping identify gaps, inconsistencies, or lack of process ownership.

Incentives, Performance & Accountability

• We review how performance is measured, how goals are set, and whether incentives align with product outcomes. This includes evaluating accountability structures, ownership clarity, and the extent to which the team is empowered to take strategic decisions and drive results.

Agile Delivery & Prioritisation

• We assess how well your team applies agile or lean practices in sprint planning, delivery cadence, and decision-making. We also examine backlog health, prioritisation discipline, and MVP focus to ensure consistent, value-driven execution.

Roadmapping & Strategic Planning

• We evaluate how your roadmap is structured, prioritised, and aligned with business goals. This includes reviewing strategic planning tools (e.g. Ansoff Matrix, Value Proposition Canvas), long-term vision alignment, and your organisation’s readiness to scale.

Innovation & Feedback Integration

• We explore how new ideas are sourced, validated, and delivered, and how product-relevant feedback from sales, support, and success teams is collected and actioned. This ensures innovation and iteration are grounded in real user and market insight.

Operational Efficiency & Delivery Gaps

• We identify workflow bottlenecks, unclear ownership, or structural inefficiencies slowing down your product development process. This includes assessing infrastructure and process readiness to support future growth and scalability.