Drive Smarter Marketing Decisions with Audits That Bring Fresh Perspective, Clarity, and Direction

Assessment of Business and Marketing Objectives

• We assess how your marketing goals align with your commercial strategy. Whether you're aiming to increase qualified leads, grow market share, or improve brand positioning, we ensure objectives are measurable, realistic, and tied to tangible business outcomes.

Review of External Market Environment

• We examine key external factors impacting your market, such as economic pressures, shifting buyer expectations, regulatory updates, and evolving technology. This helps us understand how resilient and responsive your marketing approach is in the current climate.

Competitor Landscape Analysis

• We identify your primary market competitors, their positioning, service models, and messaging strategies. We then evaluate where your business is overperforming or underperforming relative to them, to guide differentiation and pricing decisions.

Partnerships and Strategic Networks

• We review the partnerships, networks, or affiliations that support your marketing or growth efforts. This helps uncover opportunities to strengthen collaboration, enhance credibility, or expand your reach through strategic alignment.

Customer Understanding and Insight

• We analyse your typical customers’ buying behaviours, decision drivers, value perceptions, and pain points. This helps sharpen your messaging, improve engagement, and align your services more closely with client expectations.

Market Segmentation and Targeting Review

• We review how your audience is segmented, whether by industry, size, budget, lifecycle stage, or needs. We assess whether you're targeting the right groups with tailored propositions that maximise relevance and conversion.

Pricing Approach & Market Fit

• We review how your pricing structure aligns with customer expectations, perceived value, and competitor offerings. This helps identify whether your pricing supports profitability, reflects your market position, and appeals to your target audience.

Brand Perception & Market Position

• We assess how your brand is positioned in the market and across sales channels. This includes evaluating whether your branding and distribution approach clearly communicates your value and matches how customers see and experience your business.

Marketing Channel Strategy

• We examine how you use marketing channels to promote your brand, offers, and content. This includes analysing whether your messaging is consistent, targeted, and contributing to broader commercial goals like lead generation, brand awareness, or conversion.

Service Offering & Customer Value

• We evaluate how well your product or service meets customer needs and expectations. This includes reviewing relevance, competitive differentiation, and whether your offer supports retention, satisfaction, and market growth.

Team Capability & Delivery Strength

• We assess the roles, capabilities, and customer interactions of the people representing your business. This ensures your team delivers a consistent, high-quality experience across every touchpoint, aligned with your brand and growth objectives.

Operational Marketing Processes

• We assess the systems, workflows, and internal processes you use to plan, deliver, and measure marketing activity. The goal is to identify inefficiencies, gaps, or areas for automation that could increase speed, consistency, and effectiveness.

Brand Experience & Trust Signals

• We review your brand’s physical and digital touchpoints, such as your website, sales materials, packaging, or service environments to ensure they reflect your intended brand identity and create a coherent, professional customer experience.

Innovation Strategies

• We assess how your business identifies and applies new ideas, technologies, or channels to stay relevant in a fast-changing market. This helps you keep ahead of competitors, meet evolving customer expectations, and unlock new opportunities for growth.

Data-Driven Decision Making

• We assess how data is collected, analysed, and used to inform marketing decisions—from campaign performance to customer insights. This includes evaluating data sources, reporting tools, and decision-making workflows to ensure your marketing is guided by evidence, not guesswork.

Marketing Team Performance & Capacity

• We analyse the structure, capacity, and skillset of your marketing team. This includes identifying development needs, aligning roles with strengths, and putting in place the right training, accountability, and performance monitoring to ensure your team can meet both current demands and future goals.

Marketing Implementation

• We assess how effectively your marketing plans are put into action. This includes who owns what, how teams coordinate, and whether activity is delivered on time and to standard. The goal is to close the gap between planning and real-world execution.

Measurement & Marketing Performance

• We examine how you track and report on marketing effectiveness using KPIs, attribution models, or campaign data. This ensures performance is visible, actionable, and aligned to business objectives.

Refinement & Optimisation

• We look at how your marketing activity is reviewed, tested, and improved over time. This includes feedback loops, automation, and experimentation. The goal is to help you scale effectively and stay agile as the business grows.