Kaezn Insights

Understanding Consumer Decision-Making

22 September 2024

Understanding consumer decision-making is critical for business owners seeking to enhance their marketing strategies and...

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Preparing for the Future: Scenario Analysis for Strategic Planning

20 September 2024

In today’s unpredictable business environment, being prepared for various future scenarios is crucial for effective st...

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How to Respond to Negative Reviews

15 September 2024

Online reviews have become a vital aspect of a business's reputation. While positive reviews can enhance credibility and...

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Unlocking Competitive Advantage: An Overview of VRIO Analysis

11 September 2024

Understanding and leveraging internal resources effectively can provide a significant competitive advantage in the dynam...

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Webrooming vs. Showrooming

29 August 2024

In the ever-evolving landscape of retail, two prominent shopping behaviors have emerged: webrooming and showrooming. The...

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Understanding the External Environment: A Guide to PESTEL Analysis

23 August 2024

Understanding the external environment is crucial for strategic planning and decision-making in the dynamic business wor...

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Understanding Market Dynamics: A Guide to Porter’s Five Forces Analysis

02 August 2024

In the competitive business environment, understanding the factors that shape industry dynamics is essential for strateg...

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Why Customer Profiling is Key to Boosting Business Success

26 July 2024

In today’s highly competitive market, understanding your customers is more crucial than ever. Customer profiling is a ...

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The Importance of Online Reviews

24 July 2024

In today's digital age, online reviews have become a cornerstone of consumer decision-making. They hold significant powe...

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Strategic Insights: A Guide to TOWS Analysis

17 July 2024

In the dynamic business environment, strategic planning is essential for staying competitive and achieving long-term suc...

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Maximising Efficiency: An Overview of Value Chain Analysis

09 July 2024

In today's competitive business environment, understanding how to optimise your operations can significantly enhance you...

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Unlocking Market Potential: Environmental Analysis for Strategic Insights & Planning

04 July 2024

Understanding a business's broader market and environmental dynamics is crucial for making informed strategic decisions ...

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